ENTRANCE POLICY: Professional Beauty is reserved for trade and professional visitors only. Due to the professional nature of the event, babies and children under 16 cannot be admitted.
Edgars launches in-store beauty services9 October 2017South African retailer Edgars has joined forces with wellness and beauty franchise group, Imbalie Beauty, to launch Placecol on the go, the first owner-operator beauty salon concept within Edgars.Placecol on the go’s first salon will be open in Edgars Sandton City this month, with the ultimate objective to open a large number of these salons inside Edgars.Says Debbie Wolfendale, director of Imbalie Beauty: “Placecol on the go will be first of its kind in the South African industry as the majority of the beauty treatments will be only 30 minutes or shorter to ensure that ‘stress rich’ and ‘time poor’ consumers are transformed in a very short space of time inside Edgars.” She notes that Placecol is a proudly South African brand focused on service excellence and unique beauty treatments that offer visible results. Placecol on the go beauty salons will offer ‘Professional Miracle Makers’, where customers can, within the space of 90 minutes, receive several beauty treatments (i.e. wash, blow dry, up-style, make-up, hand and toenail paint and party lashes).The Placecol Group forms part of the Imbalie Beauty Group, which has more than 150 beauty salons.