ENTRANCE POLICY: Professional Beauty is reserved for trade and professional visitors only. Due to the professional nature of the event, babies and children under 16 cannot be admitted.
Marica celebrates 30th birthday 4 December 2017   The Marica team Marica Hair and Beauty Salon Specialists recently celebrated 30 years in the industry and is currently planning a major expansion that will see the addition of a dedicated, antique-style, barber showroom. In addition, Marica has been given the exclusive distribution rights in South Africa for the Bellabaci body and facial cupping system, and is looking to add another top quality hair brand to its already extensive catalogue, namely Saffron Secret, trending as one of the top 10 at Cosmoprof Las Vegas 2017. Marica founder and owner, Shevi Shalom, regarded by many in the industry as an icon, attributes the company’s 30-year milestone to a combination of spirit, drive and passion. “Marica was started back in 1987 with a vision to become a one stop shop. Today Marica has a staff complement of 32 and premises that span 4,000 square metres at Longmeadow East Business Estate in Modderfontein,” says Shevi Shalom. She notes that quality of product and customer service have always been the company’s biggest priorities. “We rigorously check all items that we bring in and we also place a big emphasis on education, as clients must be trained on the products and devices we sell to them. We feel it’s our obligation to give clients a wide choice in each product category. “Marica develops very personal relationships with customers and each client who comes to us is important, no matter the size of their order. I always insist on service with a smile, even on the phone. I think all of our staff are very enthusiastic – they go that extra mile. After sale service is a really big focus for us as we want happy customers.” Shevi Shalom points out that Marica, which is registered with the DTI (Department of Trade and Industry), exports extensively into Africa – to Ghana, Botswana, Namibia, Mozambique and more, as well as to ‘The World’, a luxury private residential ship. As a one stop shop, Marica has provided turnkey solutions to the Gary Player Spa in Sun City, has set up many Camelot Spas, delivered two shipments for Sorbet UK and set up the majority of Sorbet stores in South Africa, as well as Sorbet Man and Candi&Co. In addition it has supplied to Imbalie Beauty’s Placecol, Perfect 10 and Dream Nails salons and supplies to many training colleges. It’s worth noting that Marica also manufactures its own devices, including a sterilizer, the Epiblend hair removal system and an Interferential device.
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