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The next frontier in fragrance?10 April 2018Tel Aviv-based cosmetics company, Amkiri Ltd has launched what it terms ‘the world’s first ever visual fragrance technology’.Essentially a scented ink infused with fragrance using a patented technology, the fragrance is applied to the skin with specifically developed applicators that allow the wearer to create body art infused with fragrance. According to Amkiri, the fragrance is meant to last for up to 12 hours. It is described as a blend of make-up, tattoo and fragrance within a single product – ‘the ultimate multi-sensory product that allows consumers to truly express their individuality’. The visual fragrance concept is the brainchild of designer Shoval Shavit, entrepreneur David Chissick and chemistry expert Aliza Shavit.