ENTRANCE POLICY: Professional Beauty is reserved for trade and professional visitors only. Due to the professional nature of the event, babies and children under 16 cannot be admitted.
How much do cosmetics really matter?7 August 2017Keeping track of the world’s largest cosmetics market, the recent ‘Consumer Insights 2017’ research study revealed that 71% of consumers across Europe regard cosmetics and personal care as very important in their daily lives. The research was prepared by Third-i on behalf of Cosmetics Europe in the form of an online survey to 4,116 consumers (in all groups, men and women) in April 2017 across France, Germany, UK, Netherlands, Italy, Spain, Denmark, Sweden, Poland, and Bulgaria.Seventy-two-percent of consumers said that the cosmetics and personal care products they use improve their quality of life. This extended across every age group and is particularly strong among women, depicting an industry aligned to consumer needs and providing an effective range of products to meet them.The report reads: “When asked to prioritise their most important criteria of quality of life, consumers value good health and personal hygiene the most; and placed cosmetics and personal care products as key to achieving and maintaining them. Consumers consider these most important to their quality of life – even above financial stability or a rewarding job – reflecting an emerging emphasis on wellbeing across society. Consumer perception also supports wider current research that cosmetics and personal care products play an important role in building up self-esteem and enhancing social interactions every day.” According to the report, consumers appreciate innovation most as a tool to drive product quality and efficacy.To read the full report log on to https://www.cosmeticseurope.eu/news-events/do-cosmetics-matter-yes-they-do-