ENTRANCE POLICY: Professional Beauty is reserved for trade and professional visitors only. Due to the professional nature of the event, babies and children under 16 cannot be admitted.
How digital can combine with beauty28 January 2018In a prime example of digital technology infiltrating the beauty sector’s product offering, global cosmetics giant Coty has teamed with Amazon to launch ‘Let’s Get Ready’, a new visual skill designed specifically for Echo Show, Amazon’s first Echo device with a screen.A voice-driven beauty service with visuals, ‘Let’s Get Ready’ offers personalised ‘Look Recommendations’ and ‘How-To’s’ based on a user’s individual characteristics, such as hair, eye and skin colour. Says Jason Forbes, Coty Chief Digital and Media Officer: “Digital innovation with a focus on voice and virtual assistants is a key part of our digital strategy as we aim to bring consumers frictionless beauty experiences. The new ‘Let’s Get Ready’ skill allows us to deliver an authentic and personalised experience for beauty enthusiasts that happens near real time, delivering customised looks in the context of a person’s lifestyle and personal attributes.”‘Let’s Get Ready’ can deliver to over 2,000 unique combinations of hair, eye and skin color, as well as event type.