ENTRANCE POLICY: Professional Beauty is reserved for trade and professional visitors only. Due to the professional nature of the event, babies and children under 16 cannot be admitted.
CECOSA gears up for Professional Beauty London22 November 2017Following its recent successful facilitation of a South African Pavilion at the Professional Beauty India Expo in Mumbai, CECOSA (Cosmetic Export Council of South Africa) is encouraging South African companies to exhibit at Professional Beauty London on 25 and 26 February 2018.CECOSA’s facilitation for Professional Beauty India was approved by the Department of Trade and Industry (the dti) and saw 11 South African companies exhibit at the show. Says CECOSA executive director Theresa Moller: “While all Professional Beauty shows are in the CECOSA Business Plan, the dti’s focus this year has been on new markets, such as Mumbai and Saudi. For that reason, while CECOSA will have a presence at Professional Beauty London, there will be no South African Pavilion. “As the dti has sponsored South African companies to exhibit at Professional Beauty London for the past five years, it no longer regards the UK as a target market as it feels companies should have established themselves there by now and will no longer pay for them to attend.“However, CECOSA has sent out invitations to companies and we are motivating for them to attend Professional Beauty London. At this stage it looks as if at least three companies are considering participation.”