ENTRANCE POLICY: Professional Beauty is reserved for trade and professional visitors only. Due to the professional nature of the event, babies and children under 16 cannot be admitted.
Business Beauty Bosses launches in SA26 March 2018Aamena Nathie A large contingent of salon owners convened in Sandton to attend the recent first-ever Business Beauty Bosses event in South Africa, hosted by Brisbane-based Aamena Nathie. Herself a salon owner and master brow stylist, Nathie was also in South Africa to test the viability of distributing the Diamond aesthetic device in the country. Presented as a half-day workshop and networking event, Business Beauty Bosses focused on the strategic side of running a salon. Nathie emphasised that this platform aims to break down barriers between salons. “We’re trying to reach out and hold hands for the good of the whole industry,” said Nathie, who was born in South Africa and immigrated with her family to Australia at age eight. Nathie commenced the workshop with the observation that beauty business owners are often wives and mothers and therefore forced to juggle everything. “It doesn’t matter how organised you are, there will always be times when you feel frazzled,” she continued. “I opened my salon, Ella Baché, in 2015 and specifically situated it in an affluent area of Brisbane. I invested a lot of money into the business and thought that because it was part of a franchise that everything would be organised for me, but it wasn’t. So I really had to work hard to make it work.“Most of us open salons because we’re passionate about the beauty business. But there are stepping stones to build a successful business and the first one is mindset. Be clear about what you want. Think about the importance of perception; for instance if your salon is dirty, clients will not return. If you don’t tackle perception, you will struggle.”Nathie stressed that only if you set goals will you know where you’re going. “Drawing up a plan for your business is crucial. Attitude is everything, if you give 100%, then you will get 100% out of it. Make sure you understand your numbers/ financials and be aware that time management is crucial in the services industry. It encompasses everything – how you manage time in your personal life, how you manage your staff’s time, how they manage their time, etc. “In Australia the beauty industry is quite transient, like in South Africa, with rapid staff turnover. A way around that is to build your dream team. This incorporates staff training and team building and ensure that you train up a suitable ‘2IC’ (i.e. second in command). Nathie noted that she has a monthly management book, which she regards as her ‘bible’ and which she sells to other salons. She continued to talk about mindset, including emotional intelligence. “This ensures your emotions are in check and that you remain grounded so that you can ignore the toxic people around you. Don’t surround yourself with negative people and don’t be negative yourself. Be a promoter of positive actions and it will come back. Emotional intelligence is like a muscle so we need to exercise it and build it up. Clients unload their problems onto you so you need emotional intelligence to deal with this.”A big focus in the workshop was the importance of financial independence. “You have to keep breaking down costs until you understand your business. Make sure you know your break even figures by year, month, week, day and even hour,” she said.At the end of the workshop Nathie demonstrated the Diamond aesthetic device. The Business Beauty Bosses Workshop was also presented in Durban.(Report by Joanna Sterkowicz)